Le Caravan

This video shows a little of the very beginning of the sponsor caravan. The caravan comes through about an hour to an hour and a half before the riders and can last upwards of 45 minutes. Most of the really good swag comes from the groups with earlier positions -- LCL (the sponsor of the TdF), Champion (the sponsor of the polka dot jersey), etc. Towards the end, you get things like a pen, or flyer for an upcoming movie. Experience a little of the fun.