Wednesday, June 18, 2008

The Name Game


Both of the U.S.-based cycling teams in this year's Tour de France changed their names this week to reflect new sponsorship deals. Team High Road (formerly the T-Mobile team) is now Team Columbia after the Columbia Sportswear Company (article here). More importantly, Team Slipstream/Chipotle (or Slip-Chip) will now be called Team Garmin/Chipotle (Gar-Chip doesn't have quite the same ring; article here). Thank goodness Chipotle is still a sponsor though... whew!

No comments: